Legal Marketing Strategies And Tactics By Avvo Ignite

Julie Smith, Avvo’s Director of Product Management, addresses how to respond to a negative review online. She discusses the five emotional stages many people go through when they receive a negative review, and highlights at what point it’s appropriate to respond. Julie also provides pointers on specific feedback to look for and recognize in your response. After all, a potential client leans more about a lawyer from their response to a negative review, than from the negative review itself.