Legal Marketing Strategies And Tactics By Avvo Ignite

With so much discussion about SEO and SEM, some lawyers may overlook traditional methods to get their name and firm in front of your target audience: Public Relations. Working with the media to provide content, an opinion or your expertise can be just as powerful, if not more, as being on the first page Google’s search results or featured in a television advertisement. But of course, as with any other marketing tactic, creating a rapport with the media takes time and a continuous effort.