Agency On Record
Writers Should be Strategic to the Business: A Conversation with Christopher Link
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:07:55
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Sinopsis
We welcome Christopher Link, the head of content at John Hancock Investments, to discuss how he built a team of writers into a formidably strategic asset for the company, one that does everything from protecting the brand story to making digital transformation possible. Mike and Jason just want writers to be cool again.
