Agency On Record
The Messy Secret Behind Taglines and Product Names
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:53:58
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Sinopsis
Why naming B2B products is often a fool's errand, why the path to a great tagline is through five pages of narrative, and why you should consult a French dictionary before doing anything. Mike and Jason named this podcast in 15 minutes.
