Hitting The Mark

Learn more about Anna Sheffield Fine JewelryLearn more about Bing BangSupport the show and get on monthly mentorship calls with Fabian. Join here.-------->F Geyrhalter:Welcome to the show, Anna.A Sheffield:Thanks for having me. I'm so happy to be here with you today.F Geyrhalter:Oh, thank you. It's such a pleasure. You have two physical ateliers, right? One in LA on Melrose and one in New York City on Bleecker. How have these past four months affected your operations and brands? How did you have to pivot like everyone else?A Sheffield:Oh, it's been, yeah, very interesting. Fortunately for us, we were already kind of doing remote with me being back and forth between LA and New York. So, we had a little bit of practice. But at the onset, we closed both of the store locations and we shut down our production office and our headquarters.So, in the beginning, it was just a small remote team. I had to furlough most of the team in the beginning because there was nothing for them to be doing while the cities were shut