Hitting The Mark

Matt Cohen, Co-Founder, Kidfresh

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Sinopsis

Learn more about KidfreshSupport the show and even get on monthly mentorship calls with Fabian. Join here.Full Transcript:F Geyrhalter:Welcome to the show, Matt.M Cohen:Thank you. Nice to meet you.F Geyrhalter:Absolutely. So in your bio it states, "As someone who was interested in how brands connect with consumers, Matt was looking to develop a concept that would really connect to people's lives and be meaningful." Now, this statement alone got me so excited to have you on the show. You actually went from being a management consultant at Accenture to a COO at a consulting practice that got sold to Omnicom, which those in the industry know, that's the big one, and now you're hiding veggies in frozen meals for kids with your brand Kidfresh. Tell us a bit how and why you started this brand.M Cohen:Well, I'm still wondering every day. I don't know. I had a career, everything was fine, and then one morning I woke up and I'm like, "What kind of bad food..." excuse my French "... kids are being fed here in the US?"