Hitting The Mark

Learn more about Knife AidSupport the show and get on monthly mentorship calls with Fabian. Join here.Full Transcript:F Geyrhalter:Welcome to the show, Mikael.M Soderlindh:Thank you for welcoming me to the show.F Geyrhalter:Absolutely. So I thought you would be in Los Angeles because that's where you started your new brand but you are currently back in Sweden.M Soderlindh:Yeah. I got a little bit panicked when somebody tried to lock me up and hold me confined in a small space. So, I actually jumped on a plane back to Sweden, that is open. Everything is as normal but we practice social distancing here. And the way of the US opening going back to somewhat normality, I'm staying over here.F Geyrhalter:Perfect. And we'll be able to welcome you back soon, I have a feeling.M Soderlindh:Yes.F Geyrhalter:So, let's not beat around the bush. You are the co-founder of Happy Socks, the immensely iconic and much loved brand that has reached 90 countries and every single continent. You've got concept stores all over the wo