Hitting The Mark

In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their tribes. We debunk the myth that influencers are Prima Donnas to work with, learn about how personal brands support each other versus compete with each other on the same digital platform as well as the art and science of crafting a meaningful and descriptive name for the app store. You can find Plankk Studio in the app store if you are ready to sweat it out with some of the biggest names in fitness. ________________Full Transcript: F Geyrhalter:                 Welcome to Episode eight of Hitting the Mark. Today I'm joined by the founder of a brand that enables other brands and in this case of Plankk Studio those brands are personal brands. Today we enter a world of personal trainers and influencers and the man that helps them monetize their audience. Colin Szopa is the founder and CEO of Plankk an only two year old technology and content company that partners wi