Hitting The Mark

In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and their parents. We talk about the difficulty of marketing across generations, creating a brand name that can be used as a verb, and how going against users' expectations may turn into your startup's most important feature. Learn more about Tinybeans; and also check out this episode's sponsor, Mister Maginsky, a startup that is changing men's underwear forever.  Full Transcript: F Geyrhalter:                 Welcome to Hitting the Mark. On our first six episodes we covered a lot of ground from a founder who was on SharkTank, where he tanked, to an investor bringing back beloved brands like Iva and the 90's Pepsi Co drink Slice, but today we break new ground with a startup founder who is well beyond his brands IPO. His app has accumulated a staggeri