Wavebreak Podcast: Grow Your Shopify Store
[134] TikTok For DTC Brands: Behind-The-Scenes of e.l.f. Cosmetics Viral TikTok Campaign
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:35:34
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Sinopsis
Movers+Shakers created the most-viral campaign ever on TikTok for e.l.f. Cosmetics, with consumers contributing 3 MILLION user-generated videos and 5 billion views.Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter.The original music track became so popular, they released it on Spotify & iTunes, and DJs played it in clubs. It racked up 20M+ streams.In this episode, I'm joined by Evan Horowitz, co-founder and CEO of Movers+Shakers, the agency behind this successful campaign.We cover TikTok fundamentals, success strategies for brands, and best tips for getting started. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all awa