Perspective Podcast | Fuel For Your Mind & Creative Grind

Melinda Livsey on How to Attract and Serve Your Ideal Client and/or TribeIt’s extremely hard to gain traction and see progress if you’re not sure:Who your work, product, or service is forWhat your secret sauce is that sets you apartThe value you provide and why someone should careRegardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.Luckily, today’s guest is a wizard in this world.I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients