Sinopsis
The Perspective Podcast is fuel for your mind and creative grind.Each week, Scotty Russell of Perspective-Collective and his guests give you the tools for thinking bigger, overcoming adversity, and making an impact with your workespecially if you're building a side hustle outside your day job.If you're a designer or artist craving hard topics like mental health, growing an audience, pricing, attracting work and winning the day, then this show is for you!
Episodios
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257: How to Grow Your Creative Biz (Fall 2023 Student Spotlight)
27/12/2023 Duración: 51minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/257—Welcome to Round 9 of the Student Spotlight Special—a podcast series that highlights my 12-week coaching program students.This round features The Dream Team, AKA my Fall 2023 class of Mary Moegenburg, Marc Steir, and Joonie Kay.In a nutshell, consider this a Creative Business 101 Mastermind designed to help you take the next giant step of professionalism with your creative pursuits.Establishing a growth mindset is the primary focus as each student builds an indestructible foundation centered around habits, systems, routines, and self-promotion.In this episode, each student also shares the insane hurdles they've overcome in past years to tap into the incredible results they're experiencing today.Want to join the 12-week program and be on the next student spotlight episode in Spring 2023? Join the waitlist today at sidehustlerscoaching.com and let’s connect!—RESOURCES12-Week Coaching Program Waitlist Ep. 256
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256: Pt. 2 - A Season of Betting On Yourself (Spring 2023 Student Spotlight)
14/06/2023 Duración: 01h04minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/256—We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Spring 2022 students.I suggest hitting pause and going back to Pt 1 - Ep. 255 to learn more about what this series and the 12-week coaching program is all about…Along with enjoying the overall flow of the full convo.Part 1 featured:1. Sylvah – @sylvahart2. Tommy Morrell – @hightidelowcountry3. Morgan Zion – @morganzion_Part 2 today will feature:4. Hoang Truong – @hoangtruong5. Caleb Crisp – @crisp_artanddesign6. Jonathan Palmisano – @jpalmisanoart7. Britt Hoffman – @britthoffman128If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.Join the waitlist for first dibs at an upcoming session at http://bootcampsidehustle.com/—RESOURCESEp. 255 - Pt. 1 Spring ‘
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255: Pt. 1 - A Season of Betting On Yourself (Spring 2023 Student Spotlight)
07/06/2023 Duración: 49minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/255—We’re back for season 8 with a back-to-back Student Spotlight featuring my current 12-week Spring 2023 students.Consider Side Hustler’s Coaching Program as a premium alternative Creative Biz 101 Master’s Degree.You’ll learn everything from Mindset, Business Fundamentals, and Marketing to thrive in this digital creator economy.This is what traditional education won’t teach you and you can avoid the insane price tag and years of debt!Within the program, 4-6 creatives like yourself work together building their creative dream all while navigating day jobs and the curveballs of life.Part 1 today features:1. Sylvah Art – @sylvahart2. Tommy Morrell – @hightidelowcountry3. Morgan Zion – @morganzion_Part 2 will feature:4. Hoang Truong – @hoangtruong5. Caleb Crisp – @crisp_artanddesign6. Jonathan Palmisano – @jpalmisanoart7. Britt Hoffman – @britthoffman128If you want to be a part of a future 12-Week Spring or Fall P
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5 Tips for Surviving & Thriving as a Self-Employed Creative (Year 3 | 2022 Recap)
28/12/2022 Duración: 42minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/254--- Looking to take the full-time creative leap one day—or just take yourself and your craft more seriously? It’s easier said than done, as most people only share the highlights of self-employment.This is NOT your typical “end-of-year recap flex” where I boast about highlight reels.This episode allows me to document my 3rd year of working for myself—which has been the wildest by a landslide.I want my experiences to help position you as a creative professional who’s prepared to take your biz full-time one day—or just take yourself more seriously in general.The following are 5 Tips for Surviving & Thriving as a Self-Employed Creative (Year 3 | 2022 Recap).Each section will have a specific takeaway baked in that you can apply ASAP to your own pursuits.As always, keep an open mind, take notes, and follow up with action.---RESOURCES & REFERENCESEp: 242 - Year 2 RecapEp: 195 - Year 1 Recap3-Week Boot Camp
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Building Your Creative Dream (Fall 2022 Student Spotlight Special)
21/12/2022 Duración: 01h42minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/253--- We’re back for season 7 of my Student Spotlight Special featuring my current Fall 2022 students.The Side Hustler’s Coaching Program is a 12-week Creative Biz 101 Master’s Degree.You’ll learn everything you’d need to build a long-term, fulfilling, and thriving creative career in this modern era…This is what traditional school won’t teach you and you can avoid the insane price tag and years of debt!Within the program, 4-6 creatives like yourself work together toward:Betting big on yourself and your creative pursuits.Leveraging your day job to fuel your dream job.Getting out of your own way and navigating life’s curveballs.Above all else, it’s truly the art of healthy side hustling as self-care, longevity, and sustainability are the top priority.Today, you’ll get to meet the following Fall Roster hitters:1. Walker Howard “AKA WD” – @Walking_Designs2. MacKenzie Twardus – @Balanced Letters3. Casey Duke – @Ca
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Pt. 2 - Slowing Down to Grow Fast (Spring 2022 Student Spotlight Special)
15/06/2022 Duración: 01h29minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/252--- We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Spring 2022 students.I suggest hitting pause and going back to Part 1 - Ep. 251 to catch the program overview, action items, insights, and overall flow of the full convo.We’re back for round 6 of a 2-Part Student Spotlight Special featuring my current Spring 2022 students.The Side Hustler’s Coaching Program is an intense 12-week course where 8–10 creatives like yourself master the art of:Betting big on yourself and your creative pursuits.Leveraging your day job to fuel your dream job.Getting out of your own way and navigating life’s curveballs.This batch of students you’ll fall in love with is broken into 2 Groups of 5…Part 1 features:Trev Coulahan – @TrevElVizDerick Fabian – @7sketchesJori Jones – @cryptojoriBritt Hoffman – @britttheillustratorMariana Martins – @marimartins_designPar
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Pt. 1 - Slowing Down to Grow Fast (Spring 2022 Student Spotlight Special)
08/06/2022 Duración: 01h25minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/251--- We’re back for round 6 of a 2-Part Student Spotlight Special featuring my current Spring 2022 students.The Side Hustler’s Coaching Program is an intense 12-week course where 8–10 creatives like yourself master the art of:Betting big on yourself and your creative pursuits.Leveraging your day job to fuel your dream job.Getting out of your own way and navigating life’s curveballs.This batch of students you’ll fall in love with is broken into 2 Groups of 5…Part 1 features:Trev Coulahan – @TrevElVizDerick Fabian – @7sketchesJori Jones – @cryptojoriBritt Hoffman – @britttheillustratorMariana Martins – @marimartins_designPart 2 features:Rita Castro – @rita_rastoAustin Sandoval – @sandovalironworksStefanie Rapoza – @stef.rapozaBrad Stoneking – @piedmontbrandcoMinerva Moreno – @rosemaryandthemoonIf you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3
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BONUS: The Next BIG Season of the Podcast
02/03/2022 Duración: 33minIf you’re a consistent listener or a newbie to the podcast, you know that I’m currently on a 2-month break…This was supposed to be a quick little Bonus episode to update you on what to expect next…As I started writing, it ended up turning into a journal…NOT to explain to you why I’m taking this break…But more to work out how things got to this point, while also convincing myself it’s OK (and necessary) to hit pause and reset.It gives you a front-row seat in my head to understand how all this started as a passion project and the possibilities of what this could evolve into.Let’s dive in.---RESOURCES & REFERENCESSide Hustler’s Boot Camp WaitlistSide Hustler’s Coaching WaitlistFree Side Hustler Freedom ToolkitFree Creative Community----FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of th
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250: How to Find Your Creative Voice & Style With Liz Gray
23/02/2022 Duración: 56minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/247Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Becoming Your Own BossTwo hurdles I hear consistently holding creatives back are the:Pursuit of perfection.Lack of motivation to make moves.When, in reality, we’re holding ourselves up with these internal conflicts that we can choose to sidestep at any time.The people you look up to often deal with these—yet they refuse to let them distract them from chasing what they want.Today’s guest, Elizabeth Gray of The Grayter Good, is living proof that finding success with your style is an ever-evolving process.She’s an absurdly talented lettering artist, muralist, and illustrator with a combined audience of 750K+ followers (IG + TikTok).Her biggest talent is showing herself in her content and in an incredibly entertaining, yet valuable way.She’s also the author of her upcoming book: The Happy
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12 Steps for Starting & Scaling Your Creative Side Hustle (Pt. 2)
16/02/2022 Duración: 37minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/249Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Looking to start your creative side hustle and take the next steps in scaling it?Say less, I got you…but I highly suggest checking out Pt. 1 of this series for the first 6 steps!The quick skinny…An email subscriber asked for tips on how to build his photography pursuits outside his day job and family life…All while navigating the head games that come with the pursuit of something you care about.Hence this 2-part series of 12 Steps for Starting & Scaling Your Creative Side Hustle.Again, there is no one-size-fits-all framework that’s perfect for everyone.This is solely based on my experience over the past decade and countless conversations I’ve had with industry-leading creatives.Soak up and apply what you feel works best for you!---RESOURCES & REFERENCESSide Hustler’s Coaching
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12 Steps for Starting & Scaling Your Creative Side Hustle (Pt. 1)
09/02/2022 Duración: 27minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/248Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- I get hit up a lot with questions of, “How do I get started with my creative side hustle?”There’s no one-size-fits-all instruction manual— it requires a lot of patience, experimentation, failure, and figuring it out along the way.Hence the inspiration behind this 2 Part Series of How to Start & Scale Your Creative Side Hustle.Many of these tips are interchangeable and overlap within different seasons of your creative hustle—it’s not necessarily a linear progression of each 12 steps in a row.This is simply a framework to guide someone on a path that:Reduces the guesswork and boosts clarity and confidence.Provides balance and structure to leverage in the long-term.Creates work they love while establishing boundaries for self-care and relationships.Overall, take what applies to you a
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Tips for Profitability & Becoming Your Own Boss with Atomic Child Design
02/02/2022 Duración: 46minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/247Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Becoming Your Own BossThe majority of people listening to the podcast aim to become their own boss one day.To do so takes years of failing, experimenting, developing systems, and finding what works.It’s not supposed to be easy—but the struggle is hella rewarding when things begin to click.Today’s guest—Jimmy Bryant of Atomic Child Design—is a nature-inspired artist/brand slanging millions in merch across the land.To say Jimmy’s story of “Washing dishes for $10/hour to becoming his own boss and making a killing off selling his work” is inspiring doesn’t do it justice.I think you’ll find it fascinating as well.In today’s episode we talk shop on:Not chasing profits right away.Operating with a chip on your shoulder.Creating what you love and finding your niche.Becoming your own bossSellin
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A 5-Step System for Crushing it with Clients with James Martin
26/01/2022 Duración: 54minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/246Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Flipping the Switch from Hobbyist to ProfessionalStruggling to get started or taking the next steps in your professional freelance pursuits?These tend to be the 4 biggest challenges holding back your sick gains:SystemsProcessesRoutinesBoundariesIn my opinion, these challenges are the behind-the-scenes work necessary to unlock your big breakthroughs and long-term success as a creative.Today’s guest—James Martin of @Made.By.James—is a brand-by-hand-building juggernaut reigning in the UK.He’s a wizard at showcasing his process within his content, which has helped him build client demand while educating his hungry, massive community (currently 220k+ on Instagram as of recording).He’s also the author of his upcoming book: Your Honest Guide to Creativity and Logo Design.In today’s episode w
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The Pigeon Letters on Fear, Risk, and Finding Your Style
19/01/2022 Duración: 58minTo view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/245Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Defiantly Go Against the GrainFear, self-doubt, anxiety, creative ruts, and frustration are all a part of pursuing your creativity on your own terms.It’s an undisclosed waiver you sign when you pour your time and energy into building toward the unknown.Just know you’re not alone with your struggles, and trusting the process is worth it!Today’s guest—Peggy Dean of The Pigeon Letters—is a self-taught artist, author, and educator impacting the masses with her crafty talents and brilliant business brain.She’s been featured by and worked with some of the biggest brands in the game: NBC, Martha Stewart, Skillshare, Google, Vogue, and more.What I respect the most is her focus on serving and empowering the creative community.In today’s episode we talk shop on:Facing and embracing your fears.G
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NFT Creative Side Hustles + Dronies Project with Peter Deltondo of Unfold
12/01/2022 Duración: 01h01minTo view the full episode show notes, visit:https://www.perspective-collective.com/side-hustlers-perspective/244Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.---NFT Creative Side HustlesWhatever it is you want to pursue, a side hustle is a testing ground to make it happen.You never know when all your weird quirks, interests, passions, and strengths will overlap into something far bigger than you imagined.That seems to be the pattern with today’s guest—Peter Deltondo, Product Designer, Design Director, plus Partner with Unfold—a digital design agency crushing work for progressive industry-leading brands.Peter also happens to be a crypto nerd and NFT collector like I am too.It’s funny how these interests overlap with his work at Unfold and community-building through the Creative South Conference…To create a one-of-a-kind, super hyped, but zero-shill, upcoming NFT project called Dronies.In today’s episode we talk shop on:The secret to doi
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Creating Your First NFT Art Collection with Efdot
05/01/2022 Duración: 59minTo view the full episode show notes, visit:https://www.perspective-collective.com/side-hustlers-perspective/243--- Creating Your 1st NFT CollectionNFTs seem to be the rage these days…I’m more experienced as a collector, and I’m obsessively learning and studying how others navigate their launches and collections to plan my NFT attack.This is why I bring talented creators on the show who have found success in this space and are more qualified to speak on this topic.Hence bringing back–for the third time–my brother, Eric “Efdot” Friedensohn, a wickedly talented illustrator, muralist, NFT artist, and educator in our creative community.He’s worked with—as well has been featured by—Apple, Hypebeast, Topps, Coca-Cola, and Adobe.He’s also found success as an NFT artist with his collections on the marketplaces Foundation, OpenSea, and Nifty Gateway.In today’s episode we talk shop on:The new wave of digital collecting and ownership.How to get people to connect with your work.Tips for minting and listing your first NFT
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9 Tips for Surviving & Thriving as a Self-Employed Creative (Year 2 | 2021 Recap)
29/12/2021 Duración: 32minLooking to take the full-time creative leap one day?It’s easier said than done, as most people only share the highlights of self-employment.Yes, this is a recap, but it’s so much more than that.If you want to pursue the side hustle to self-employed route…Then this lesson-loaded Year 2 review will be both extremely beneficial and insightful.Essentially, I’m sharing the ugly via an audio journal to document the lows behind the highs as a self-employed creative.The Goal: To use my moments of stumbles to help position yourself as a professional who’s prepared to take the leap when your time comes.So here are 9 Tips for Surviving and Thriving as a Self-Employed Creative (Year 2 | 2021 Recap)---RESOURCES & REFERENCESEp. 222 - Aaron Straker on Getting Creatively & Physically FitEp. 234 - Don’t Forget to PlayEp. 241 - Creating is the KeyFree Side Hustler Freedom ToolkitSide Hustler’s Boot Camp WaitlistSide Hustler’s Coaching Waitlist ----FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow
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Why Creating is More Than Making Cool Sh*t & Growing Your Biz
22/12/2021 Duración: 17minNot Creating = Dying?If you were created to create, but you’re not creating…Then, essentially, you must be passively existing and dying, right?I want to chat about how creating is one major key I’ve found that unlocks:Fulfillment within yourself, your work, and your life.A productive escape from the daily hard shit.A deeper connection with yourself and others.New skills, big ideas, clarity, and confidence.The next level of your overall potential.It’s more than just creating art…Here are the 5 Branches of Creating (I’m sure there’s more) to get the most juice from the squeeze out of your finite existence.---RESOURCES & REFERENCESEp. 234 - Don’t Forget to Play Ep. 225 - Rewire Your Mind to WinFree Side Hustler Freedom ToolkitSide Hustler’s Coaching Waitlist----FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, yo
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Tad Carpenter on Creating Time to Create Your Own Big Breaks
15/12/2021 Duración: 54minCreating Time to Create--- To view the full episode show notes, visit:https://www.perspective-collective.com/side-hustlers-perspective/240--- If your creative work isn’t fun, it just becomes another mundane, soul-sucking day job.There’s gotta be a source of enthusiasm, energy, and borderline obsession for your craft to build a creative career around doing what you love long-term.Today’s guest is a great example of how curiosity, experimentation, and play are compounding catalysts for big opportunities.Tad Carpenter co-runs Carpenter Collective—a powerhouse design and branding studio—with his wickedly talented wife, Jessica.They slay brand strategy, identities, illustrations, etc. for behemoths like MTV, Ray-Ban, Target, Macy’s, and more.Tad’s also illustrated a gaggle of children’s books that have become staple reading material for my kiddos each night.Not only do we nerd out over the power of personal projects, like his latest Sunday Suns book release... (Listen to the outro as I’m giving away 2 copies of h
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Pricing 101 for Beginners or Advanced Creatives with Jasmine Holmes
08/12/2021 Duración: 50minBuilding & Growing Your Personal BrandWhy is pricing so damn difficult to wrap your mind around?If you’re a beginner or even have been in the freelance game for a minute…This pricing conversation is what I wish I learned when I first started freelancing.Today’s guest—former rockstar student, Jasmine Holmes—is a 6-figure creative entrepreneur who crushes designs for clients…Who also serves up powerful pricing mindset tips and resources for us hungry creatives.In this episode, she so generously hooks up podcast listeners with a killer free tool—you’ll get that link during our convo, during the outro, and in the shownotes.In this episode, we talk shop on value-based pricing formulas, how to charge your worth, setting privately hourly rates, and more.The goal: To simplify the macro and micro game of pricing, so you can charge what you’re worth.---RESOURCES & REFERENCESEasy as Pie Pricing FreebieEasy as Pie Pricing CourseFree Pricing CalculatorSide Hustler’s Coaching WaitlistCONNECT WITH JASMINEWebsiteInst