Perspective Podcast | Fuel For Your Mind & Creative Grind

Mental Health, Social Media & the Secret World of Pricing with Ari Woeste Opening up about your struggles opens you up to being put under a microscope. However, I feel when we do open up about our story, it makes us more human and gives others permission to embrace their imperfect story. Queue today’s guest: Ari Woeste, an independent lettering artist and art director out of Minneapolis, MN, who’s especially a force with tactile and food lettering. She’s crushed projects for some of the biggest brands in the world like Wal-Mart, Polo Ralph Lauren, General Mills, and Yoplait (to name a few). Ari has an incredible story filled with humility, and she’s not afraid to open up about the ups and downs of her creative career. On today’s episode, Ari and I get super deep into: Battling with the inner critic and comparison Dealing with the dark side of social media and mental health Tackling the rollercoaster world of freelance and pricing Taking yourself seriously and following your intuition And her new dog @kyl