Perspective Podcast | Fuel For Your Mind & Creative Grind

Showing Your True Self in Your Work I get it, sometimes it's hard to show your true self in your work. We live in a world where we are taught that hyper-curation is the key to success. However, what if people want to know the human behind the account? What if a business wanted to hire a specific personality for their brand that created that work? I think these are strong questions you should ask yourself to see if that is the missing factor in building your brand. This can also help attract an audience that cares not only just for your work, but for you as well. Someone who I think is an absolute pro at this is my friend Adam Vicarel who operates Vicarel Studios out of Denver, CO. He's amassed a large audience from his design, direction and outdoors vibe he pours into his lettering and branding. The OG's of Instagram Lettering Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's