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Highlights from the conversation:My concern is not the big brands, it's the numbered companies. It's the invisible number of companies that are dumping chemicals into our water because we've never heard of them, we can't control themWhat you say is inconsequential. The real story you're telling your people and the world is your action.But today, everything is transparent. We've gone from an opaque world to a transparent world, that transparency means that everything you're doing is part of your story.Often the cumulative impact is so staggering that people are shocked by what they're actually doing. Because We're so focused on quarterly reports and monthly and daily results. We don't ever take a step back to say, what happens if we succeed.We have a right to exist, if we're contributing. And I think that's a mind expanding way of thinking about business to say, you know, you have a responsibility in your existenceIt's what I call life-centred design, which really puts life at the centre and we start to think