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Highlights from the conversation:Purpose defines what you do when nobody's looking. Unfortunately, we're seeing a lot of posturing and gesturingWhat I've seen in the last three years is an obsession with the startup culture. On the other end of the pendulum, you've got an obsession with people who can now globalise and take their brands beyond national boundaries, but there's this missing middle. The narrative of business is growth, you know — you need to keep growing. And I think there's a very interesting conversation that I've started to hear of people going — well, what if we didn't need to grow? You know, what if we needed to grow to a certain size, and then that was okay, like that's enough?If we started measuring the profitability of purpose-led brands at a level which is at the scale of the JSE then you would start seeing businesses take this stuff seriouslyThe data is there that shows how, if we truly can support the efforts of female entrepreneurs, we can see the parallel effects and the growth of c