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Highlights from the conversation:I realised that if you want to touch people, just tell them a story and they will never forget youIt's easy for me to be in a business where I sell jeans and it's all about money-making. But when you have a big idea, a bigger purpose that's what keeps us going, that's what builds companies that's what builds big brandsWe had to upskill them. So we collaborated with a school in Amsterdam. I went to learn how to make a pair of jeans, brought the master tailor and the co-founder into the space and ran a programme that taught the ladies how to make a pair of jeans from start to finish, and they became master tailorsI know it's really one of the most expensive and hardest ways of doing business in this world. But I think it has much more impact. And I'd really love to impact more peopleWe decided that we were going to hire people from the community. So, the ladies that work in our atelier, walk to work — they don't have to spend their money on transportation or have taxi problemsWe