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Adama Sanneh — How the Moleskine Foundation uses creativity for social change

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Highlights from the conversation:The foundation itself is a product of this process. This started a long time ago, and now we took the shape of an institution to really push this forward and really think about creativity as a tool to build our collective futureIt's important to create initiatives that are able to establish a basic level of knowledge that young people can have access to in order to really build their own creativity and build their own worldWhen you look at something like that [Wikipedia], you just realise that sometimes an open-source technological tool tends to recreate the power structure of the world.[We] want to do it by transforming young Africans from passive knowledge consumers to active knowledge producersIn order for that active engagement to really take off, it's rooted in a genuine place that you're coming from. So it's not a big company trying to sort of leverage something, it's this open conversation, which in a sense, encourages people to be activeThere could be no room for marke