One More Question

Highlights from the conversation:It's these little rituals in organisations that can often create a culture, and culture can often drive the behaviour and the success or failure of an organisation.The more shared meaning you build an organisation, the stronger your culture is.One of the most important things you can do is become part of somebody else's story.That's one of my big pet peeves with organisations — they keep trying to get customers to join their story.If you don't have a safe space where you can muck up and get it wrong, then you're never going to learn. So that's this idea of a community of practice where there's a safe space, where you can try stuff; if you don't get it right or if you fail, you can just get up, dust yourself off and go and try again.When we're building brands for people, words are important and language is important. So picking the right words for your brand, your community, and your people has meaning and importance.When a community is healthy it will grow. So don't care about