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Highlights - Defining a community: 02:07 The importance of finding what moves people: 06:28Lego, and how Lego Ideas came to be: 14:02Being able to give up some control of your brand: 16:49Obtaining new customers vs. making the most existing client bases: 23:55Being a good community partner: 25:40Providing structure as a way to support a community: 31:15Twitch, and how they’ve helped their community grow: 32:38More about Kevin and BaileyKevin Huynh and Bailey Richardson are founding partners of People & Company. Their mission is to help people get their people together.As a company, they advise organisations on how to build authentic communities. Through their work, they’ve coached, researched, and participated in hundreds of communities. Kevin and Bailey recently published what they’ve learned about bringing people together in the Amazon bestselling guidebook Get Together: How to Build a Community With Your People.You can find them laughing and talking shop with community leaders weekly on the Get Togethe