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More about Mike Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio. In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial plunge and started a company called Cerebra. With a specialist focus on digital content and engagement, Cerebra won numerous multinational accounts and grew quickly to become South Africa’s leading social media agency. In his role as CEO of the business, he had the privilege of working with Coca-Cola, Samsung, Toyota, Vodafone, AB InBev, Google, Ford, Huawei, Barclays, and many other remarkable br