Eat Your Kimchi

- People go out drinking every single day in Japan- Millennial males don't drink as much as older generations (39% of millennial males don’t drink)- They also buy less cars and less wrist watches- Simon’s friend has lots of watches, some of them are worth $20,000- Watches used to be a sign of status- Phones are the new status symbol and many males don't have a watches- Less divide because majority of us have one of three phone types- Expensive bags are the equivalent status symbol for women- Martina thinks we should spend money more wisely- Everyone  should invest in a good kitchen knife - more practical- Less male millennial drinking signifies a change in work culture- In the past part of your job was to drink with the boss. This generation are saying no to business drinks and ar spending more time with their families.- Women in Japan are drinking more wine- Wine consumption still quite low (4 bottles per person per year)- Western cuisines like Span