Growing Your Financial Advisory Practice | Insights For Financial Advisors, Planners And Investment Managers

003: Pricing and structuring your service offering to make it irresistible to prospects

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Sinopsis

Setting a price for your services can seem like a pretty basic aspect of getting started in your own financial advisory practice, but it can also be intimidating. How do you decide what to charge? How will your clients react to your prices? In the third episode of my five-part interview series with John Page, Chairman and Chief Adjudicator of the PlanPlus Global Financial Planning Awards, we’ll be talking about the ins and outs of pricing. Listen to the episode to find out more about how to set your own prices and what mistakes to avoid when doing so. Topics Discussed in This Episode: Different types of pricing models Importance of matching your services to the client’s problems Why failing to charge for financial planning is a mistake The importance of providing a menu of services, and what that menu should look like How to establish pricing based on the level of complexity of the client’s assets How John Page sets prices Why monthly fees are a better choice than annual fees What prices a