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Highlights from the conversation:David Ogilvy had lamented that if advertising agencies were a dairy farm, you had more milkers than you had cows.We were removed from the people who were most invested in the brands that we servedI was shocked at how great the product was and equally sad about how poorly it was being presentedSo even they themselves didn't come in to make shit up. They just defined what was already there, and focused on itIn a completely transparent electronic world where everybody's first step is to Google you, you'd better be telling the truthBut now brand has to be personality, it has to be what's your beliefs? What are your principles? What are your values? What's your stance on sustainability? All those come into play. MORE ABOUT SCOTT&VICTOR When you work with Scott&Victor you get Scott and Victor. We embed ourselves in your brand and function as your creative directors. We will guide and participate in the creation of every aspect of your marketing communications, from strategic