One More Question

Highlights from the conversation:I think that everything is a remix of something else. So we love to see when other agencies are similar to us because it only means that there are more people believing. So they come to us with a brief — we always rewrite it. Most of the time, we make them realise that what you think you need is not what you need, or maybe that comes in stage three.Companies love data these days. It's always like — Oh, it's gonna tell us the truth. But look at your marriage— do you want to use data for changing your marriage?People in companies are afraid of making enemies with consumers. And they want fans. But they don't understand that in order to get fans you need enemies because you need to stand up for something. And when you stand up for something that you believe in, whether it's your private person or company, you will get enemies. But you will get the right kind of enemies, enemies that you don't want as fans anyway. So, the thing for us is that if someone has a low budget, we demand