V.u.x. World

Sarah Andrew Wilson, Chief Content Officer at Matchbox.io, shares the secret sauce for creating the kind of Alexa skills you can build a business on.In this episode:This week, we speak to Sarah about the Matchbox.io stable of skills and discuss:What it’s like maintaining 18 Alexa skillsThe Opearlo acquisitionUnique advice for people and companies just getting startedThe 3-step Matchbox.io philosophy that runs through each of its Alexa skillsEcosystems and community and how the two drive engagementISPs and how Matchbox.io is monetising Alexa skillsHow changing 1 word led to a 17% increase in conversionsHow Matchbox.io gets its skills discoveredThe potential for advertising on assistant platformsLinksMatchbox.io websiteMatchbox.io on TwitterQuestion of the dayQuestion of the day Facebook groupSarah on LinkedIn See acast.com/privacy for privacy and opt-out information.