V.u.x. World

Diving deep into the usage of smart speakers in-store, finding out how a voice assistant is helping with product selection and driving sales, with The Mars Agency's Bree Glaeser and Brooke Hawkins.If you've had your ear to the ground, you might have come across this example of how voice is being used to help people shop for whisky in-store. It's called SmartAisle. It's an interactive voice assistant that takes away the paradox of choice by guiding users through a conversation to find the right whiskey for them.It's a sterling example of how voice could and should be applied in-store and is proving to increase sasles.Today, we're speaking to the team that designed it to find out about:The opportunities of voice in-storeHow it's driving salesDesign considerations for designing in-store voice assistantsTechnical challengesThe future of voice shoppingEarn monthly recurring revenue from your skills/actionsIf you build skills/actions for clients, then you can earn money from them each month through Speebl