V.u.x. World

This week, we’re speaking to RAIN agency’s Will Hall and Jason Herndon about how their three pillars of: strategy, creativity and technology, are leading the world's biggest brands to voice first success.In this episode: voice strategy, creative prowess and technological geniusIn this episode, RAIN’s Executive Creative Director, Will Hall, and VP, Engineering, Jason Herndon guide us through the practicalities of how they shape voice strategies and implement voice first solutions for the world's biggest brands.Whether you're a brand, a designer or developer, this episode will help you understand how and where to start.It’ll give you things to consider and help you align voice first initiatives with core business drivers.It’ll show you what you can expect from working with (or at) a voice first agency and give you some examples of how industry-leading brands are approaching voice.It’ll also present some of the challenges you’ll face and maybe even challenge your own thinking on whether your organisation is set-