V.u.x. World

Translating your Alexa Skill or Google Assistant Action is about more than translating the words in your script. It's about translating the user experience. Maaike Dufour calls this 'transcreating' and she joins us this week to show us how it's done.Why should you translate your Alexa Skill or Google Assistant Action?The world is getting smaller. Technology has enabled us to reach and connect with people from every corner of the earth with ease.Take this podcast for example. It’s listened to in over 40 different countries, most of which don’t speak English as a first language.In fact, the vast majority of the world don’t speak English and certainly not as a first language.Amazon Alexa is globalAmazon Alexa is localised for 11 countries at the time of writing. 5 of them don’t speak English as a first language (France, Germany, Austria, Japan, India).For global brands, having your Alexa Skill or Google Assistant Action available in every country you do business is a no-brainer. But even for hobbyists and smalle