V.u.x. World

This week, we're finding out how brands can get started and enter the voice first world of smart speakers and digital assistants.Me and Dustin Coates are joined by one of the top US voice first agencies, Witlingo. We speak with two Lead VUX designers, Luciana Morias and Brielle Nickoloff, about how your brand can bridge the gap over to voice.In this episodeBrielle and Luciana share how they guide brands through the process of discovering their voice and establishing a voice first presence.We discuss the new challenge of working out what your brand sounds like and how to determine whether to focus on voice first content or voice as a service.They discuss how brands should be playing the long game and the challenge of convincing clients to start small and adopt a continuous improvement culture to grow their voice first capability.We chat about figuring out whether your should repurpose existing content or create new and discuss some of the great guides to voice design that Witlingo produce, including the guide