V.u.x. World

This week, we’re getting deep into voice analytics and will help you learn more about how you can understand the performance of your voice first experience.One of the biggest benefits that technology has given us is the ability to understand. To understand whether our latest PPC campaign had an impact on sales. To understand whether our new website increased our leads. To understand whether our pricing tweak made a difference on click through rates. To understand whether our foray into Facebook is sending more traffic. To understand whether our customers are satisfied.Tools such as Google Analytics have been providing this kind of value to website owners for years. Tracking where your users come from (Google, Facebook etc), what they do when they arrive and whether they convert are the cornerstones of understanding website performance.What about voice analytics?With the introduction of new mediums such as conversational chatbots and voice first applications on platforms such as Alexa and GoogleAssistant, how