Ontario Creates Podcasts

Data is a vital part of understanding consumer patterns. Creative content producers use data and analytics in vastly different ways to guide their product development, distribution, and marketing strategies. This panel looks at how three Ontario-based companies are using data and analytics to inform their product development, guide their marketing strategies, and ultimately, to understand their audience. Moderator: Erin Creasey, Manager, Industry Initiatives, OMDC Panelists: Devi Ekanand, Vice President, Marketing, Promotions and New Media, Coalition Music Ken Hunt, Publisher, Toronto Life Margaret Bryant, Director of Sales and Marketing, Dundurn Press