One More Question

Highlights from the conversation:You're lucky if you find a name or concept that upsets a certain number of peopleWe did a lot of work to ensure that our customers thought that we hung the moon. And the advantage of that [was] our fans sold for twice what anybody else's didWe talked to every single customer that we had — 10s of thousands of people over a period of years — to see how we could make the experience betterThe product is almost secondary to the experience. The product is your ticket to entry. The experience of receiving the product, buying the product is what people ultimately take away — that’s where your brand comes to life.Prospective customers would call us, and we would answer HVLS fan company and there would be a pause...they'd say, are you those guys that make those big ass fans? The majority of what we got in payment was for the brand, because, I mean — we made money, but honestly, we did not make that much money. More about CareyA career entrepreneur, Carey Smith founded Big Ass Fans in 19