#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Mike Blumenthal talks with Jason Barnard about review attributes Mike Blumenthal loves to say “All Local, All the time”. He is an authority on local SEO with 20 years of experience under his belt... so, who better than “The Godfather of Local” himself to discuss Google's new feature — Google Review Attributes. This new feature in Google allows consumers to leave a quality rating about attributes concerning the business  as part of their review and, according to Mike, as a business, there's a lot of reasons to love: it helps build consistency in customer service, and actionable information — which ultimately is the purpose of reviews — and it gives a chance to analyze your competitors in a structured and consistent manner. Mike goes on to explain how reviews, and particularly review attributes directly influence local search results and how to take advantage of that. He shares the strategies he uses with his clients to best leverage reviews and attributes in a successful local SEO strategy. https: