#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Eric Schwartzman talks with Jason Barnard about press visibility What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us. He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media. In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO. https://www.youtube.com/watch?v=WhY6NHRtpdA In partnership with Wordlift What you’ll learn from Eric Schwartzman 00:00 Eric Schwartzman and Jason Barnard00:10 Eric’s Brand SERP01:27 Eric’s Knowledge Panel02:00 How did Eric become a digital marketing coach03:47 The evolution of PR over the years08:07 The power of earned media09:37 How Eric got a small company notice