#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Stephan Spencer talks with Jason Barnard about his 7-step hiring process. Stephan Spencer has 25 years of experience in the SEO industry under his belt, having hired hundreds and hundreds of people. In this episode, he shares the process he has developed to make sure he hires the right people for his team. He has 7 steps, each one designed to sort the wood from the chaff and hire the right person. The techniques range from Rock 'n Roll (the “No Brown M&Ms” clause used by Van Halen's David Lee Roth) to fun (riddles), to marketing (split testing job ads) and simply putting people on the spot.Listen to then end to learn some of his riddles and trick questions! https://www.youtube.com/watch?v=vbhZhNmDt1g In partnership with Wordlift What you'll learn 1:04 Stephan’s Brand SERP and his image format system for Twitter5:00 Step 1 – Stephan's use of riddles and trick questions in his initial hiring process8:57 The reason behind the “No Brown M&Ms” clause popularized by David Lee Roth, and how Step