#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Dave Davies talks with Jason Barnard about the accelerating change in the layout of Google SERPs. When the Brand SERP Guy meets the Duke of URL, it's safe to say we're witnessing a match made in heaven. Dave Davis — co-founder of Oohloo Internet Marketing, author and SEO specialist — joins Jason Barnard on a fascinating discussion about the recent Google layout and functionality updates on the SERP, and what 2021 might bring.  Things are really changing rapidly — Just in the last 30 days, there has been a total of 20 changes on Google's SERP. Dave's bet is that 2021 is going to be the Year of the SERP.  One thing is clear, most marketers and brands are not keeping up with the new SERP rich elements in order to make the most of it. That's a fantastic opportunity for you to get ahead of the game. https://www.youtube.com/watch?v=DNE8JoOPfjc In partnership with Wordlift What you will learn 0:28 The problem in trying to optimize the Google result for the name “Dave Davis”2:05 The story be