#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Greg Gifford with Jason Barnard at SMX West Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage. Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site. Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees