#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

April Dunford with Jason Barnard at Kalicube Tuesdays April Dunford talks with Jason Barnard about how to nail product positioning. In this podcast, April and Jason talk about how to position both your brand and its products well for your customers. April defines the term positioning and then explains in detail both the 3 styles of positioning in a market and the components of positioning (competitive alternatives, unique attributes, value, customer segments and market category). April goes into depth with Jason on how these components can influence your position and what that means for your business. https://www.youtube.com/watch?v=DlX6eux9rpY In partnership with Wordlift What you’ll learn 00:06 Introducing April Dunford00:45 April’s Knowledge Panel01:14 How Google decides who to put in the ‘people also search for’ element  02:03 April’s Brand SERP03:39 What is the definition of positioning05:12 What is the difference between marketing and positioning?06:44 Who do you position your offer