#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Jes Scholz with Jason Barnard at Kalicube Tuesdays Jes Scholz talks to Jason Barnard about Google Discover and other pushy features. In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need. Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development. How do these push services work? How can we optimise for them (CAN we optimise for them)? What benefits can we draw from them? Kalicube Tuesdays: Google Discover and Other Push Features. With Jes Scholtz. Recorded live Tuesday 18th August 2020 at 16:00 CET: Watch now >> In partnership with Wordlift and SEMrush What you’ll learn 00:16 Introducing Jes Scholz01:32 Experimenting with Brand SERPs02:24 Utilising WordLift and Semrush to become linked with the Knowledge Graph  03:15 What is Google Discover?05:15 Ho