#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Matthew Tenney with Jason Barnard at Kalicube Tuesdays Matthew Tenney talks to Jason Barnard about researching people. The discussion covers the best ways to use search engines such as Google, the pitfalls and the ways to avoid wasting time vetting the wrong individual. The single most important takeaway is that you'll do well to evaluate an expert through Google’s eyes. Matthew and Jason discuss in detail that, when researching, you should think more in terms of entities than authors, or people... and look at those entities from the perspective of how Google perceives their Expertise Authority and Trust (E-A-T). During the podcast Matthew goes on to point out the fundamental importance of using structured data and the sameAs property to indicate connections in a way that Google understands. They move onto using Google Trends as a way to evaluate a person's popularity... but also that it can be a limited since most people's names do not generate enough search volume for Google Trends to