#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Ryan Foland with Jason Barnard at Kalicube Tuesdays Ryan Foland talks to Jason Barnard about business and marketing. Truly effective marketing comes down to ensuring people can find your business when they need your products or services. Sounds simple? It is :) Ryan talks about his concept of the invisible like - a concept I love because it gives encouragement to all of us with our content creation. We then move on to inbound marketing to help people find your business, and specifically appreciating that your employees are one of the best inbound marketing tools you have at your disposal. I then pull in SEO - how all this could apply to Google and more specifically E-A-T. Ryan beautifully circles back from authority and trust to his 'invisible like'. And we end with the delightful approach that you should 'treat people as people' for your business to thrive. Brilliant;, and well worth listening to. 00:50 - Introducing Ryan Foland03:40 - The definition of a personal brand (and how to get yours righ