#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Neal Schaffer with Jason Barnard at Kalicube Tuesdays Neal Schaffer talks to Jason Barnard about influencer marketing. There’s a lot of buzz around influencer marketing right now. Even I hear it! Neal explains what is happening, with a particular focus on social media. Awesome ! We start with a conversation about drummers, then quickly get onto the topic we initially intended to talk about: influencer marketing. First thing an influencer should do is optimise their personal Brand SERP. They need to own that Google result. Next, social media marketing. Social media is all about being personal, relatable and emotional. Remember, social media was made for people and brands are trespassing - a brand that uses social as a way to advertise themselves. Which is a mistake. One very interesting fact about social media that stands out for me is that 90% of people on social are lurkers, 9% are commenters and 1% are content creators. In short there are billions of people just waiting to consume and inter