I Am Healthy & Fit

Shane McCassy, The Founder and CEO of Hab has spent the last 17 years growing exciting startups and influential brands like Oakley, Amp’d Mobile, Muscle Milk, and Tone It Up. His experience has given him the privilege of launching national retailers, websites, mobile apps, and has commercialized more than 100 consumer products in the health and wellness space. During his 7 year tenure as Director of Marketing at Muscle Milk, their goal was to position protein as a lifestyle product and bring it to the masses like it hadn’t been before. As COO of Tone It Up he learned the power of community and the impact of a company aimed to do good. During his 5 years with Tone It Up, Shane became much more aware of his own sustainability and began to eliminate plastic and single-use waste from his daily life. This lifestyle change and previous experiences led him to the idea behind Hab. He loved drinking water from his reusable bottle but would turn to a plastic bottle or aluminum can when he needed a little flavor. After