Life By Design

The riches are in the niches. Have you ever heard that expression before? I remember the first time I heard it from my coach 4 years ago, I totally rolled my eyes. Granted, I was in a very different place and an entirely different business, but I wrote it off as a bunch of malarkey. I had a personal training business that was tanking and I couldn’t seem to find clients to save my life. I was certified and trained to serve a wide variety of clients so why would niching down when it comes to who I serve benefit me? Wouldn’t that be limiting the amount of clients I could serve? And therefore, limiting my business? So I continued to cast a wide net when it came to my marketing. I talked about geriatric fitness, fitness for special populations, postpartum fitness, and even strength training for athletes. And yes, still no new clients.Finally after 4 months of no new clients I decided to actually listen to my coach and niche down. My favorite clients were my postpartum clients, and being 1 year out from