Life By Design

As someone who is building her business in the online space, you need to be everywhere all the time. In an ever-changing social media world, new trends come and go constantly. New platforms are developed, created, and rolled out daily. And the early adopters get MASSIVE traction and visibility, because they are paving the way for an entirely new demographic of people to enter into a platform. And while we may moan and groan about algorithm changes, or the newest social network that we HAVE to be on, or the features that get added or taken away at a moment’s notice, these changes and new trends are actually a really good thing. Because, it means that there is no one “right” way to do business, especially in the online space. You don’t HAVE to be on Facebook if you don’t want to. Do you HATE Instagram? Don’t be on it.But do know, and this is the important thing here, that you have the potential to NOT find your ideal client by not hanging out in established or even new social media networks. I think we