#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Pinar Ünsal talks with Jason Barnard about significant cultural factors companies should consider There's a lot to be said when it comes to how important it is for companies to invest in adapting correctly to each market they want to enter. Pinar Ünsal is a Search Engine Marketing Expert no stranger to conducting marketing campaigns in different countries. She’s an ex-Googler with more than 14 years of experience in the industry, and now co-founder of the award-winning agency Kubix Digital. Attention to detail is key and for everything from the language barrier to cultural differences to the preferred payment system, everything makes a difference when it comes to getting access to a new market. Pinar and Jason go over some rather fun and educational examples where companies overlooked language and cultural differences when trying to expand to new markets, and the different details to consider when deciding to expand to new international markets with your business. https://www.youtube.com/watch