Hitting The Mark

Visit behno onlineSupport the show-------->Fabian Geyrhalter:Welcome to the show, Shivam.Shivam Punjya:Thanks so much. Thanks for having me.Fabian Geyrhalter:Absolutely. Your background leans heavily on marketing. You earned a Master's at Duke University in global health, social entrepreneurship and international development, so it really isn't far-fetched that you're now running a brand that has equality, sustainability and philanthropy woven into its brand DNA. But what may come as a surprise is that you're running a luxury fashion label specialized in women's handbags. How did this come about? Tell us a little bit about your journey and the brand's journey.Shivam Punjya:Yeah. It was definitely very unexpected, that's for sure. I was actually in grad school studying women's reproductive health in the field in India doing my thesis research and I came across a lot of study participants that were textile weavers. At the time, I didn't really make much of it. I was more focused on gathering my data to write my