Thriving On Purpose Podcast

Attraction Marketing Begins With... Before I (Sebastien) became an entrepreneur, I used to think that an Avatar was a James Cameron movie about giant blue creatures in a movie by the same name. Thankfully, I know better now. Nevertheless, many entrepreneurs do not. Did you know that most business owners do not know how to identify their target market? While some of it is their own fault, we could also blame the types of philosophies we are generally taught in business. The biggest mistake entrepreneurs make is in thinking they can market or sell their product or service to just anybody. That just isn't the case. In this week's episode, we'll talk about how important it is to know who you are and what you're about in order to identify your ideal customer - your avatar. As you will see, there is no such thing as over-targeting. We'll also get into some powerful yet counter intuitive ideas, such as: The people you repel are just as important as the people you attract. We prove, from the life