Product Launch Rebel

Hear how David Barnett, the founder of PopSockets, evolved from philosophy professor to entrepreneur, and quickly grew his smartphone accessory company to 40 million units sold in his fourth year. Listen as he describes how employing “the power of reason” became a key to his success. Learn how his early product assumptions changed based on customer feedback — thereby leading to crucial new product and marketing strategies. Additionally, hear how he overcame early manufacturing challenges to finally achieve massive success. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Top Takeaways from this Episode: (1)  Don’t defer to the norm. Don’t defer to what most companies do. Don’t defer to general rules of thumb about how to start a business. Think through every problem on your own. Weigh the pros and cons and reason through it. It will bring you success. (2)   We have an amazing opportunity here in the Uni